SEO Tips for Beginners

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SEO Tips for Beginners
<br> On page and off page SEO helps to rank your website high on Google. SEO basics form the foundation of any SEO strategy. One of the key tricks in SEO is to manage the on page content. Your content has to be quality to being with. Focus on adding value to a new user. Because as a newbie, your website has no authority. Thus it is important to have engaging content to attract and retain visitors to your site. Reducing the bounce rate is crucial to building your site authority. Beside having engaging content, as a newbie, a good SEO tip will be organising your content so that Google is able to understand your content objective.<br> <br> <br> <br> In this video, we focus on the organisation of your webpage content. First, one SEO tip for beginners is to have keywords phrase in the title of the post. In WordPress, the title is automatically assigned the H1 tag. The title is the most important part of your post. Search engines rely heavily on your title tag to determine the relevance of your content. So make sure as a newbie, one SEO tip and trick is to include your keywords in your title. Second, Include a compelling meta description in your post. Meta Description is the text that appears below your title in the search results. An attractive description will result high click through rate. And a high click through rate will allow your site to rank higher. One SEO tips and tricks is to include your keywords in the meta description.<br> <br> <br> <br> It will help the search engines to rank your website higher. Thirdly, one of the SEO tips and tricks for beginners in 2015 is to avoid having too many keywords stuffed in the content. Keyword stuffing should be avoided. If you want to include your keywords many times, make sure the language flows smoothly. The Yoast SEO plugin demonstrated in this video is a powerful all in one SEO plugin. He studies the world of SEO and is well respected in the SEO Community. As such, this wordpress plugin is one of the best. Having this plugin is like having the best SEO tips and tricks you can find. The Yoast SEO plugin helps you keep track on the appearance of the keywords in the title, meta description, content and url.<br> <br> <br> <br> There are many more features to this plugin but its basic seo tips - function is to monitor your on page SEO and content. SEO tips and tricks can be found online. But many of them do not include the exact steps on how its done. So, I figure that I will show you this Step by Step video of what you should do with Yoast SEO plugin. Remember to visit my site to download a free copy of "SEO Basics 101" This is my gift to your for being so patient with me. Many times, SEO success is not dependent on your knowledge, but dependent on your attitude, patience and focus.<br> <br> <br> <br> Give options to the user to navigate to other pages of the site. If you are using a professional theme (like Thesis), it takes care of the 404 page. Images are sometimes necessary to enhance the user experience but care should be taken not to create other side effects like problems with page load speed or slow response. Use Alt Text to describe the image. You can add keywords but don’t overdo it. Use keywords in image filenames (separated with dashes). Avoid using filenames like image1.jpg or person1.jpg. Instead use meaningful names with dashes. Optimize the image size. The smaller the size of the image (in KB) the faster is your web site.<br> <br> <br> <br> You can use this free tool to make your image size smaller without losing the quality. Google has many times said that page speed is a ranking factor and yet many web masters don’t optimize their web sites for speed. Their aim (Google’s) is to provide the searcher with the most accurate results in the fastest possible way. It is certain that page speed (as a ranking factor) will gain more importance in the next couple of years. Fast web sites improve the user experience and it is a factor to encourage the visitor to come again. How to tackle the page speed problem?<br> <br> <br> <br> Remove any unnecessary plug-ins (if you are using WordPress) or javascript from your pages. Optimize the size of your images. Use a caching service or plug-in (I use WP Super cache and W3Total Cache). The analysis report at the end will also tell you which components of your page take too long to load so that you can remove them. Go to Google Page Speed Service to analyze your web site and get performance recommendations. I know that tackling issues related to performance is a technical issue - and sometimes it’s not easy for the average user to identify and solve the problems. Nevertheless it is a very important factor for SEO and should not be neglected. There is no way to avoid mentioning link building when we talk about SEO. The reason is simple: Off-Page SEO factors play a very critical role in the Google ranking algorithm.<br> <br> <br> <br> I know that for beginners to SEO this is a concept difficult to understand, so let’s take it from the beginning. What is link building and why it is very important for SEO? When Larry Page and Sergey Brin (Google Founders), created the initial Google ranking algorithm, they were looking for a way to compare websites so that the best were shown first in the search engines results pages (SERPS). Besides taking into account the on-page SEO factors of a page, they decided that websites that have incoming links from other websites, are probably more important and popular than others, so they deserved a better ranking.<br> <br> <br> <br> In other words, incoming links counted as ‘votes of trust’ and this had a positive effect on a website’s ranking position. The more incoming links pointing to a website the better was the ranking position. At the beginning, this was something that could easily be manipulated. Webmasters who understood this concept started building thousands of links pointing to their websites and increased their rankings. The problem was that some of those websites were not good quality websites and they did not actually deserved to be in the first page of Google. Overtime this created a huge problem for Google that impacted the quality of their search results. To protect their reputation and keep spam websites away, Google started adding more strict rules to their ranking algorithm - and they were able to differentiate between natural and artificially created links. The result was a success for Google.<br> <br> <br> <br> Spam and low quality websites did not only lost their rankings, but in many cases they were removed from the Google index. This was the time that Google penalties became more popular and words like Panda and Penguin (that’s the name given to Google ranking algorithm changes) became a nightmare for many webmasters. Links are still a very important aspect of SEO. It’s no longer a matter of quantity (how many links are pointing to your website) but of quality (from where these links are coming). Natural links are good for your rankings, artificially generated links can get you into trouble.<br> <br> <br> <br> So, it should be clear by now that links are important, but how to you get them? Link to other websites and reach out to webmasters informing them that you added a link to their websites. If they like your website, they may return the favour - This is actually advice given by Google in one of their guides, as explained in Step 5 here and shown in the screenshot below. A significant number of searches performed each day are through mobile devices. Many studies over the last 6 months identified that the number of searches using smartphones is steadily increasing especially when it comes to making online purchases.<br> <br> <br> <br> I am sure that if you take a look at your analytics data you will see a good percentage of your daily visits coming from mobile. In the example demonstrated below, almost 30% of the traffic is from mobile with Apple products (iPhone, iPod and iPad) being on the top positions. It’s not in the scope of this post to go in detail into mobile SEO but there some simple steps to follow to ensure that you website is mobile friendly - . First thing to do is understand the difference between a mobile friendly web site and a native Android, iPhone or Windows Mobile - app.<br> <br> <br> <br> After talking - with a number of webmasters I realized that many people fail with their mobile strategy because they do not understand this difference and because they have not yet realized the enormous potential of mobile markets. A mobile friendly web site is optimized for viewing on the mobile browser (i.e. Chrome on android or Safari on iPhone). A native android (iPhone or Windows Mobile app) is an application that can be downloaded from the mobile markets ( Google Play - or Apple Store). I will cover this with more details in another post but for SEO purposes you must provide a mobile friendly version for your users coming through mobile browsers.<br> <br> <br> <br> Update: The best way to approach Mobile SEO is to adopt a responsive website - design. There are many advantages both in terms of SEO and usability. A sitemap is a list of all posts/pages of your website. You need 2 types of sitemaps. First an xml sitemap to submit to Google, Bing and other search engines and second an html sitemap to help visitors find your content easier. It is recommended to place a link to your user sitemap from the main menu. Depending on your blogging platform you can use plugins to create and update your web site’s sitemap. The user sitemap should provide links to all (or to the most important pages of your site). It can also group posts by author, date, category etc. Its purpose is to help the user find information on your site easier and quicker - .<br> <br> <br> <br> In order for the above tips to work you need first and foremost to have good content on your web site. Content is still king and a web site with good, original, quality content can do better in the long run (with or without SEO) than a web site optimized in SEO but with not so good content. What is good content? When people search on Google, Yahoo or Bing they are essentially looking for answer to a question. Good content is post or page that answers this question. How do I know if my content is good? There are two simple ways to understand if your content is useful.<br> <br> <br> <br> First you can check your analytics and especially the time users spent on a page. A reader will stay longer on the page if the content is good and second the number of social media shares (Facebook likes, tweets etc.). This is actually a very good way to understand what user’s want and what type of content to provide in your website or blog. How to write good content? Make sure that your content delivers what promised in the title. If for example your title is "How to lose 15 pounds of fat" make sure that your post provides an accurate description (or steps) that someone can follow to achieve the desired result.<br>

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